There’s been a lot of press in the last few days over Taylor Swift’s decision to withdraw her 1989 album from Apple’s iTunes, due to the non-payment of royalties during the trial period of their new streaming service. Given the preponderance of her fanbase amongst the younger, more IT savvy generation, (and I know, I’m taking two of them to see her in Manchester tomorrow), that must have been a decision that hurt Apple, so fast was their about turn. And I can see where she’s coming from with that – non-payment of royalties due is definitely wrong. But that got me thinking about a previous decision of hers that also hit the headlines, her decision to withdraw her catalogue from Spotify. And I don’t think that decision stacks up. [Read more…]
